Unlock your inner warrior to gain the edge in your business. growth. mindset. life.

Designed by former UFC MMA fighter Clifford Starks, The Fighters Formula community teaches you to remove unnecessary pressure running your business, create lasting impact with your warrior mindset and become a successful 2% business owner.

TURN PRESSURE INTO FUEL AND WATCH YOUR BUSINESS GROW!

ARE YOU MISSING YOUR COMPETITIVE EDGE?

You’re not alone. As an entrepreneur and business owner, building and scaling your business means shit without building and scaling your mindset first. Problem is, every civilian is an expert in a life they have not lived. You know the ones selling you ‘the process’ but never stepped in their own entrepreneur cage, built a fighters mindset or felt the struggle. I’m not hiding behind mine.

I still remember getting knocked out for the first time. In the cage. In front of a crowd. On live tv. In business, you learn to get back up and keep going. No more slowing you down. Let’s share in this journey together. Together, we’ll work on The Fighters Formula roadmap to accelerate your growth. I want to see you win. When you win, we win.

That’s the real growth for real warriors creating real impact.

...

What’s a 2% business owner?

We are driven to create lasting impact.

We choose to say our shit and not worry about being judged for it.

We refuse to settle for stagnant.

I'm obsessed with being my best. As a father, fighter, friend and family man. Can I get a Fu@k yes?!

If I'm my best, I want the people around me to be at their best too. As an entrepreneur myself, it’s tough and challenging, constantly juggling life and business to make it harmonize. But together, you’ll create your competitive edge to crush any challenge in your way.

The greatest version of yourself isn't the easy version of yourself. But it’s the most fulfilling version. The best feeling you get, knowing that you stood high and you stood tall and you believed in something bigger than just yourself.

EDGE OUT YOUR COMPETITION WITH UFC WISDOM

The Training Room. The Fighters Formula. The Inner Circle MasterMIND. Library of Greatness.

This is for select few ready to step into intense training of your mind to outgrow and outlast your competitors.

You’re capable of more but not showing up the way you want to - Find out if this transformation is for you.

FIND YOUR FIGHTERS FORMULA

ARCHETYPE

RESULTS OF CLIENTS WHO SAID

‘YES, I WANT MY COMPETITIVE EDGE!’

  • “Clifford is genuine, wise, and incredibly helpful! I find myself leaning on his advice through the challenges of managing and growing my business. I appreciate his ability to help me understand the experiences that I'm going through and help me turn negatives into positives for the future. He's my coach - he's my mentor - he's become a friend! If you're considering using Clifford to help you take your business to the next level - do it!”

    Tim Palmer

  • “Clifford is the real deal. His knowledge level and the passion he has for helping anyone become their best self and perform at their highest level is second to none. He has helped me through a personal situation I've been struggling with, and I'm grateful for having Cliff as my coach. I cannot recommend Cliff enough. ”

    Michael Nelson

  • “Clifford has an incredible ability to help entrepreneurs grow bigger than any problems they face. His "Take Action Now" mindset creates success habits that show up in both their life and their business. Best part is he makes sure they're having fun along the way, so these new habits become a joy and a blessing in their lives. I've seen Cliff's results in myself and others. Amazing.”

    Jeff Fagin

  • “I met Clifford through the platform XXO Connect. Cliff is the real deal! Not only is he a master coach who brings infectious positive energy and a wealth of knowledge, but he is also a passionate and inspiring leader. Cliff is genuinely interested in seeing others live up to their potential, and he is exceptionally skilled at asking the right questions to help each individual uncover they keys to their own success. Anyone who spends time with him-- whether client, friend, or acquaintance-- is bound to walk away with more clarity, enthusiasm, and purpose. I feel blessed to know him and look forward to ongoing collaboration with him.”

    Raquel Muller